Unearthing YouTube Gold- A Guide to Finding the Perfect Keywords for Your Videos


Unearthing YouTube Gold- A Guide to Finding the Perfect Keywords for Your Videos


In the vast landscape of YouTube, where millions of videos vie for viewers’ attention, standing out can feel like finding a hidden gem. But fear not, aspiring YouTubers! The secret weapon for attracting viewers and propelling your channel to success lies in keyword research.

Just like on search engines, using the right keywords on YouTube is essential for getting your videos discovered. It’s the bridge connecting viewers searching for answers with the content you’ve meticulously crafted. So, how do you unearth these “golden keywords” that unlock YouTube’s potential for your channel? This guide will equip you with the knowledge and tools to become a keyword research pro.

Understanding the Power of Keywords

Think of keywords as search terms people use on YouTube to find the information they need. When you optimize your videos with relevant keywords, YouTube’s algorithm is more likely to recommend them to viewers seeking similar content. This increases your video’s visibility, drives organic traffic to your channel, and ultimately, helps you reach a wider audience.

The Process of Doing Keyword Research

Now that you understand the significance of keywords, let’s delve into the practical steps of finding the perfect ones for your YouTube videos:

1. Brainstorm Your Video Topic

The foundation of your keyword research lies in your video’s core concept. What topic are you passionate about creating content for?  Is it a makeup tutorial, a gaming walkthrough, or a historical documentary? Having a clear understanding of your video’s theme will guide your keyword exploration.

2. Leverage YouTube’s Search Suggest

Head over to YouTube and start typing a broad term related to your video topic. As you type, YouTube’s autocomplete feature will populate suggestions. These suggestions represent actual search queries people are using on the platform. Utilize this free tool to discover relevant keyword variations and popular search terms surrounding your chosen theme.

After finalizing your video, scroll down to the “Search related to” section below your video description. This section suggests similar content viewers might be interested in after watching yours. Analyze these keywords – they can reveal valuable insights into related search terms and potential topics for future videos.

4. Utilize Free Keyword Research Tools

Several free keyword research tools can further enhance your search. Google Trends (https://trends.google.com/trends/trendingsearches/daily)  is a fantastic resource to identify trending topics and gauge search volume over time. Tools like AnswerThePublic (https://answerthepublic.com/) and Ahrefs (https://ahrefs.com/) offer limited free versions that can help uncover related searches, questions people are asking, and long-tail keywords (more specific keyword phrases).

5. Analyze Your Competitors

While not copying their content outright, studying successful channels within your niche can provide valuable keyword insights.  Identify popular videos within your genre and analyze the titles, descriptions, and tags they use. This can reveal relevant keywords that resonate with your target audience.

Choosing the Right Keywords – Balancing Search Volume and Competition

Once you have a list of potential keywords, it’s time to choose the ones that will yield the best results. Here are two key factors to consider:

  • Search Volume: This refers to the average number of times a particular keyword is searched for on YouTube each month. Ideally, you want keywords with a decent search volume to ensure your video has the potential to be discovered by a larger audience.
  • Competition: This refers to the number of other videos already targeting the same keyword. While high-volume keywords might seem attractive, they also face fierce competition. Finding the sweet spot is key! Target keywords with a healthy balance of search volume and competition. This ensures you reach a substantial audience while having a realistic shot at ranking well in search results.

Start Keyword Research for Free: Powerful Tools at Your Fingertips

(https://ads.google.com/home/tools/keyword-planner/) offer estimated search volume data. However, keep in mind that these numbers are not specific to YouTube and should be used as a general indicator.

Pro Tip: Consider using long-tail keywords, which are more specific keyword phrases with lower search volume but also less competition. Targeting long-tail keywords can be a great strategy for attracting viewers genuinely interested in your niche content.

Optimizing Your Videos for Your Chosen Keywords

Now that you’ve identified your golden keywords, it’s time to integrate them seamlessly into your videos:

  • Titles: Craft clear, concise, and engaging titles that incorporate your primary keyword naturally.
  • Descriptions: Utilize your target keywords throughout your video descriptions, but ensure the text reads naturally and provides valuable information about your video content.
  • Tags: Include relevant keywords in your video tags, but avoid keyword stuffing. Focus on a targeted selection of tags that accurately represent your video’s content.


Finding the perfect keywords for your YouTube videos is a strategic process that involves understanding your audience, conducting keyword research, and optimizing your video metadata effectively.

By following the steps outlined in this blog and leveraging keyword research tools, you can improve your videos’ discoverability, attract a targeted audience, and grow your YouTube channel’s success. Unlock the power of keywords and watch your channel thrive in the competitive world of online video content.


1. I have a cool video idea, but I'm stuck! How do I even brainstorm keywords?

Start with the core concept of your video. Imagine you’re explaining it to a friend at a coffee shop. What words or phrases would you use? Once you have that basic theme, head over to YouTube and type in a few related terms. See what suggestions pop up in the search bar – those are gold! They’re actual search queries people are using, giving you a springboard for finding more specific keywords.

2. Okay, I found some keywords, but how do I know if they're too competitive?

Imagine searching for those keywords yourself. Are you bombarded with thousands of videos by established channels? That might be a sign of super-high competition. Here’s a trick: Look for keywords with a decent search volume, but where the top results aren’t all giant channels. This gives your video a fighting chance of ranking well.

3. Should I just target the most popular keywords everyone else is using?

Not necessarily! Super high-volume keywords can be a double-edged sword. Sure, lots of people might be searching for them, but the competition is fierce. Targeting long-tail keywords, which are more specific phrases with lower search volume, can be a great strategy. They might attract a smaller audience, but they’ll be viewers genuinely interested in your niche content.

4. I found some great keywords, but how often should I be using them in my video?

Keyword stuffing is a big no-no! You want your video to sound natural and engaging, not like a robot reading keywords. Sprinkle your target keywords throughout your title, description, and tags, but prioritize creating informative and valuable content that viewers will enjoy watching.

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