How To Display Google Reviews On WordPress Websites


How To Display Google Reviews On WordPress Websites


As an SEO veteran with over a decade in the trenches, I’ve seen countless trends come and go. But one thing remains constant: the undeniable impact of positive online reviews.  In today’s digital landscape, reviews are social proof, building trust and credibility with potential customers.  For WordPress websites, displaying those glowing Google reviews can be a game-changer.

This guide dives deep into the “how-to” of showcasing your Google reviews on your WordPress site, complete with SEO insights and best practices. Let’s unlock the potential of those five-star ratings!

Why Google Reviews Matter

Before we delve into the technical aspects, let’s solidify the “why.” Google Reviews are a goldmine for several reasons:

Trust & Credibility: Positive reviews build trust with potential customers who might be on the fence. Seeing real people vouch for your business goes a long way in establishing your legitimacy.

Local SEO Boost: Google prioritizes businesses with positive reviews in local search results. So, displaying them on your website can significantly improve your local SEO ranking, driving more qualified traffic.

Increased Conversion Rates: Studies show that social proof like reviews can significantly increase conversion rates. People are more likely to buy from a business with positive reviews, translating to a boost in sales.

Enhanced User Engagement: Positive reviews can spark conversations and encourage user engagement. Potential customers might leave comments or questions, fostering a sense of community around your brand.

Choosing Your Weapon: Plugins vs. Manual Code

There are two primary ways to display Google reviews on your WordPress site: using plugins or embedding code manually.  Here’s a breakdown to help you choose the right approach:


Pros: Easy to use, user-friendly interface, often comes with customization options, can automatically update reviews.

Cons: Reliance on a third-party plugin, some might have limited features in the free version.

Manual Code

Pros: Full control over customization, no reliance on plugins.

Cons: Requires technical knowledge of coding (embedding Google Maps Platform JavaScript API), which might be time-consuming to set up and maintain.

For most businesses, especially those without coding experience, plugins offer a user-friendly and efficient solution.

Top WordPress Plugins for Displaying Google Reviews

Here are some of the most popular and user-friendly plugins to help you showcase your Google reviews:

Reviews Feed Pro by Smash Balloon: This premium plugin offers a variety of customizable review feed options, allowing you to showcase reviews in different layouts and styles.

Widget for Google Reviews by Trustindex: A free plugin with a user-friendly interface, it allows you to display reviews in a widget format on your sidebar or footer.

Google Places Reviews by WP Business Reviews: Another free option, it lets you display reviews in a carousel format or a static list.

Steps to Displaying Google Reviews with a Plugin (Using Reviews Feed Pro as an Example)

Install and Activate the Plugin: Head over to the WordPress plugin directory or search for the chosen plugin within your WordPress dashboard. After installation, activate the plugin.

Obtain Your Google Places ID: You’ll need this unique identifier to connect your business listing to the plugin. You can find your Google Places ID by searching for “” and following the steps to find your listing’s ID.

Connect the Plugin with Google: The plugin will usually have a dedicated settings page where you can connect it with your Google account and grant necessary permissions.

Configure and Customize Your Review Feed: Most plugins offer various customization options, allowing you to choose the number of reviews to display, layout style, color schemes, and more.

Embed the Reviews: Once configured, the plugin will typically provide a shortcode or block (for Gutenberg editor) that you can use to embed the review feed on any page or post on your website.

SEO Best Practices for Displaying Google Reviews:

While displaying reviews is great, let’s optimize them for SEO impact:

  • Encourage Reviews with a Call to Action: Prompt satisfied customers to leave a review on your Google My Business listing.
  • Respond to Reviews (Positive and Negative): Actively respond to both positive and negative reviews, showcasing your commitment to customer satisfaction.
  • Optimize Review Content: Encourage reviewers to mention relevant keywords related to your business and services.
  • Use Schema Markup: Consider implementing schema markup for reviews, providing search engines with richer information about your reviews.

Beyond Displaying: Leveraging Reviews for Maximum Impact

Displaying Google reviews is just the first step. Here’s how to truly leverage their power:

  • Showcase Reviews on Multiple Platforms: Don’t limit yourself to your WordPress website. Share positive reviews on social media, email marketing campaigns, and other platforms to amplify their reach.
  • Turn Reviews into Content: Positive reviews can be a treasure trove of content ideas. Use excerpts from reviews in blog posts, testimonials pages, or case studies to showcase your expertise and build trust with potential customers.
  • Monitor and Analyze Reviews: Regularly monitor incoming reviews to identify trends and areas for improvement. Address any negative feedback promptly and professionally. Leverage positive reviews to understand what resonates with customers and tailor your marketing messages accordingly.
  • Integrate Reviews with Lead Capture Forms: Consider integrating review widgets with lead capture forms. Seeing positive reviews can encourage potential customers to leave their contact information, increasing lead generation.

Unlocking the Power of Positive Reviews

By strategically displaying and leveraging Google reviews, you can significantly enhance your website’s SEO performance, build trust with potential customers, and ultimately drive conversions.  Remember, positive reviews are a powerful tool in your digital marketing arsenal.  Use them wisely, and watch your business flourish online!

Bonus Tip

Stay updated on the latest Google reviews functionalities and best practices. Google constantly evolves its platform, so staying informed can help you maximize the impact of your reviews.

I hope this comprehensive guide empowers you to showcase your positive Google reviews and unlock their full potential for your WordPress website.


1. Do I need a programmer to show Google reviews on my website?

Not necessarily! Most businesses can use user-friendly plugins to display reviews without needing to code anything. These plugins are easy to set up and keep your reviews updated automatically.

2. Is there a free way to display Google reviews?

Absolutely! There are several free WordPress plugins available that allow you to display Google reviews on your website. While they might have fewer features than premium options, they’re a great way to get started.

3. How can I make sure my Google reviews help my SEO?

Encouraging reviews with relevant keywords and responding to them can boost your SEO. Plus, Google prioritizes businesses with positive reviews in local searches. So, displaying them on your site is a win-win!

4. What should I do after I display my Google reviews?

Don’t stop there! Share them on social media, use them in blog posts, and monitor incoming reviews to understand your customers better. Positive reviews are a goldmine for building trust and growing your business.

Related Posts
Leave a Reply

Your email address will not be published. Required fields are marked *