How to Craft Your Google Reviews Link and Get More Customers Talking


How to Craft Your Google Reviews Link and Get More Customers Talking


In today’s digital age, online reviews are like gold for businesses. They build trust, influence buying decisions, and ultimately boost your search engine ranking. But how do you get more customers to leave those glowing reviews? The answer: make it easy for them! This blog will guide you, step-by-step, on creating a Google Reviews link and strategically sharing it to turn satisfied customers into online advocates.

Why Google Reviews Matter

Think of Google Reviews as the modern-day word-of-mouth marketing. Potential customers are constantly searching for local businesses, and those with positive reviews naturally stand out.  Studies show that  93% of consumers read online reviews before making a purchase decision. Positive reviews not only build trust but also increase click-through rates by up to 10%.

Here’s a breakdown of the benefits:

  • Increased Trust and Credibility: Positive reviews showcase your business in a favorable light, convincing potential customers that you’re reliable and trustworthy.
  • Improved Search Engine Ranking: Google’s algorithm considers reviews a ranking factor. The more (and the better) reviews you have, the higher you’ll climb in local search results.
  • Enhanced Brand Reputation: Positive reviews paint a positive picture of your business, strengthening your brand reputation and attracting new customers.
  • Valuable Customer Feedback: Reviews offer valuable insights into customer experiences. You can use this feedback to improve your services and address any shortcomings.

Google provides a handy tool to create a link that takes customers directly to your review page. Here’s how to do it in two easy ways:

  • Log in to your Google Business Profile (GBP): This is a free tool that allows you to manage your online business presence on Google Search and Maps. You can access it at
  • Search for your business on Google: Simply type your business name in the search bar and make sure it’s your official listing.
  • Click the review count link: You’ll see the number of reviews your business has right below your business name. Click on that number.
  • Find the “Get more reviews” button: This button will be located on the right side of your business listing on Google Maps.
  • Copy the Google reviews link: Google will generate a unique link for your business. Copy this link and you’re ready to share it with your customers!

Method 2: Using Google Business Profile

  • Go to your Google Business Profile account: As mentioned earlier, you can access it at
  • Locate the “Get more reviews” section: On your GBP homepage, you’ll see a section dedicated to reviews. Look for options like “Get More Reviews” or “Share Review Form” to initiate the review process.
  • Copy the provided link: A pop-up window will appear with a link specifically designed to encourage customers to leave reviews. Copy this link for sharing.

Now that you have your magic review link, it’s time to get it in front of your customers! Here are some strategic ways to share it:

  • Email Marketing: Include your review link in your email signature, thank-you emails after purchases, and even in email newsletters.
  • Social Media: Promote your review link on your social media platforms. Encourage customers to leave feedback and share positive experiences.
  • Website: Display your review link prominently on your website’s homepage, or contact page, or even create a dedicated “Reviews” page.
  • SMS Marketing: If you have a customer texting list, consider sending a short SMS with your review link after they’ve interacted with your business.
  • In-Person Requests: Train your staff to politely ask satisfied customers to leave a review on Google. Provide them with a card or a printout with a QR code that leads directly to your review link.
  • Signage: Display your review link on physical signage in your store or place of business.

Pro Tip: Make it a Habit

Don’t just share your link once and forget about it. Make requesting reviews a regular part of your customer service routine. The more you ask, the more likely you are to receive valuable feedback that can elevate your business.

Responding to Reviews: The Power of Two-Way Communication

Here’s another SEO bonus: Responding to reviews, both positive and negative, shows that you actively engage with your customers and value their feedback. This not only demonstrates good customer service but can also improve your local SEO ranking.

Responding to Positive Reviews:

  • Express gratitude: A simple ‘Thank you for your kind words!’ goes a long way. You can also personalize your response by mentioning something specific from their review.
  • Highlight positive aspects: Showcase the things your business excels at, as mentioned in the review.
  • Invite them back: Encourage them to return for another great experience.

Responding to Negative Reviews:

  • Acknowledge the issue: Show empathy and understanding.
  • Apologize for any inconvenience: Even if it wasn’t entirely your fault, a sincere apology shows you care.
  • Offer solutions: If possible, explain how you’ll address the problem to prevent it from happening again.
  • Take the conversation offline: For complex issues, offer to take the conversation to a private channel like email or phone.

Responding Strategically

  • Stay professional and courteous: Maintain a positive tone, even when dealing with negativity.
  • Respond promptly: Address reviews as soon as possible to show you’re responsive.
  • Don’t get defensive: Avoid getting into arguments with reviewers publicly.
  • Keep it concise: A long-winded response might lose the reader’s attention.

By creating a Google Reviews link, strategically sharing it, and responding thoughtfully to feedback, you can turn satisfied customers into brand advocates, build trust with potential customers, and ultimately climb the ladder of local SEO success.

Bonus Tip

Consider using a review management tool to streamline the process of monitoring and responding to reviews across various platforms.

Remember, positive online reviews are like gold for your business. By following these simple steps, you can create a system that encourages customer feedback and leverages the power of Google Reviews to elevate your online presence.


1. Do I need a Google Business Profile to get a review link?

Absolutely! Your Google Business Profile is like your online headquarters, letting you manage your business information and reviews all in one place. Setting it up is free and easy, and we even linked a handy guide in the blog to get you started!

2. How often should I ask customers for reviews?

There’s no hard and fast rule, but consistency is key. You can ask after a positive interaction, like a completed purchase or resolved issue. Just be sure not to bombard customers – a polite request every now and then goes a long way.

3. What if a customer leaves a negative review? Yikes!

Don’t panic! Negative reviews happen, and how you respond can actually turn things around.  The key is to acknowledge the issue, apologize sincerely, and offer a solution (if possible).  Remember, a thoughtful response shows you care about customer experience, which can impress potential customers reading the reviews.

4. Is there a way to track how my Google Reviews are impacting my business?

Sure thing! Your Google Business Profile provides insights on things like review count, star rating, and even where viewers are coming from (like social media or search engines). This valuable data helps you understand how reviews are affecting your online presence and allows you to tailor your strategies accordingly.

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